Latest Articles

Zac Fitz-Walter Zac Fitz-Walter

Gamification now and the in the future

I recently got the chance to have a think about the future of gamification for the annual Growth Engineering Report. Here’s what I think the future of gamification holds for us…

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Zac Fitz-Walter Zac Fitz-Walter

An engaging approach to hand washing

Apple’s annual Worldwide Developer’s Conference (WWDC) was held last week.

There are always some exciting new features announced and I wanted to share one that I believe is a great example of an engaging design, that we can learn a few things from.

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Zac Fitz-Walter Zac Fitz-Walter

The Powerful Effect of Immediate Feedback

I live in Brisbane, Australia and over the last few years I’ve noticed an increasing number of unusual, digital signs appearing that ask drivers to slow for Sam. But who is Sam? Why do they want me to slow down? Turns out it’s a playful and effective tool for behaviour change…

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Zac Fitz-Walter Zac Fitz-Walter

Just add challenge

When it comes to gamification, points, badges and leaderboards are totally overrated. Focusing on creating challenge is more interesting, because if we think about games and sport, challenge is a defining feature of them.

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Zac Fitz-Walter Zac Fitz-Walter

Do you actually need gamification?

Believe it or not, a big part of my job is often telling people that they shouldn’t use gamification. But you might ask… Zac! Isn’t gamification what you do for a living?

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