This page will be regularly updated with examples of gamification and gameful design, if you have any you think that should be added let me know!



  • foursquare – Location sharing social network (Providing the “blueprint” of gamification – Badges, Leaderboards and Points)
  • SCVNGR – is a game about doing challenges at places


  • Khan Academy – A free world-class education for anyone anywhere. Includes badges.
  • Codecademy – Learn to code. Includes a nice introduction, badges, and points.
  • Duolingo – Learn another language. Lose hearts with incorrect answers, practice against the clock, level up.


  • Chore Wars – claim experience points for housework
  • Chore Monster – make chores fun for kids
  • Email Game – email management made fun
  • Epic Win App – a to do list app that looks like it’s straight out of an RPG
  • Habit RPG – A free habit building app that treats your life like a game.


  • Stack Overflow – A collaborative, community-driven question and answer site for programmers. Includes reputation and medals. 


  • Mint – Your financial life, all in one place. Get points for completing useful financial activities.


  • Nike+ – Stay motivated, challenged and connected
  • FitBit – motivates you to stay active, live better, and reach your goals
  • Zombies, Run! – Get Fit. Escape Zombies. Become a Hero.



  • Nissan CARWINGS – Provides rankings for eco-driving for members who drive the same model vehicle 
  • Bottle Bank Arcade – turns recycling into an arcade game! Compete for a high score.


  • Progress Wars – A game of progress bars and button presses (PARODY)

Comics on gamification

Videos on gamification and gameful design