I’m sure you’ve all heard of the company Apple.
But for all you gamification geeks out there what you may not have realised is that Apple have been playing with a range of different gamification techniques for a while.
Apple has a number of events each year where they unveil new hardware and software. For each event they'll usually send an invite out to the media that has an image, tagline and event details.
However, for their upcoming Oct 2018 event they did something a little different…