The Chart of the day from ABC yesterday looked at how online gamers don't fit the stereotype of being young and male.
The chart showed in fact that baby boomers make up nearly a quarter of Australia's 14.5 million gamers - more than any other age category.
But this is for online Australian gamers. What about gamers in general around the world?
A stereotypical player
What does a stereotypical video game player look like? Often I find people describing to me a young, male who plays video games alone.
How close is this to the truth?
Well, not very close at all according to research. What research? For this post I'll look at three industry reports that provide stats on US, Australia and Europe (France, Germany, Spain, UK). You can find them here:
- 🇺🇸 ESA 2017 Industry Facts About the Computer and Video Game Industry
- 🇦🇺 Digital Australia 2016
- 🇪🇺 The New Faces of Gaming and GameTrack
Let's break down the components of the traditional stereotype above and look at what the video game-playing population actually looks like today.
Most video game players are over the of 18.
- 🇺🇸 In the US the average age is 35 years old
- 🇦🇺 In Australia the average age is 33 years old
Many females play games.
- 🇺🇸 In the US 41% of video game players are female
- 🇦🇺 In Australia 47% of video game players are female
- 🇪🇺 In Europe 44% of video game players are females
Although single-player games are still very popular, we are seeing more and more social play occurring.
- 🇺🇸 53% of the most frequent video game players report playing video games with others
- 🇦🇺 90% of playing parents play with their children and 31% partners play online games together
We all play games
Video games have become mainstream. Just like books and movies, video games are another form of entertainment - and a very popular and engaging one at that.
The fact that video games have become more popular and are engaging different types of people has definitely contributed to gamification gaining popularity over the last decade.
Of course there are those of us who don't play video games, but this doesn't meant we don't play other games - board games, card games, sport.
We all play games, and we all have a lot to learn from them.
So next time when you're thinking of what a stereotypical gamer looks like, it may be as easy as looking in the mirror. 🤔