Hi, I'm Zac!

I'm a designer, speaker, and gamification geek. I study video games to understand what makes them so fun and engaging, and then look at how games can be used to make everyday life more motivating and fun. 

I share what I learn on my Gamification Geek website, in my popular email newsletter, and in real life through keynotes and workshops.

I've worked with industry, government and universities around Australia, helping them with gamification and motivation design. I'm one of the first people in the world to have a PhD in gamification design.

If you want to know more about me, then you can read my full story.



The aim of the game

At the core of my work is a simple, but powerful question: How can we we use games to make everyday life more engaging and fun?

My mission is to encourage us all to play and make more games.

These can be games for entertainment and fun, which can be great for our wellbeing and for connecting with others. Or they can be games with a more serious purpose, such as games that help us learn, motivate us to exercise, or to get things done.

Either way, it's clear that play and games can enrich our lives.