It’s time to change the game.
Because the way we work has changed. Science has shown us that rewarding good behaviour and punishing bad behaviour just doesn’t motivate us the way we thought it did.
That’s because there is more to us than just pay rises, frequent flyer points and coffee loyalty cards.
As human beings we want to be challenged. We want to have the freedom to make our own choices. We want to make close connections with others. This is what makes us happy.
Do you know what does this really well already? Video games. Why else would we spend over 50 billion hours in the game World of Warcraft if we didn’t enjoy it?
So it’s time we learnt why games can be so engaging, so we can apply this thinking to other areas. This is what gamification and gameful design is all about.
My goal is to help you understand, master, and use gamification effectively to create more motivating products, training or work environments.
Are you ready to play?