Mailchimp and the big red button

Mailchimp, the newsletter sending service, has some brilliant little playful elements they’ve added to their sending process. What’s interesting about these changes is that I believe they also subtly persuade you to send better newsletters. Let’s look at this further.

Push the big red button

You’ve created your newsletter, you’re ready to send, so you press the send campaign button and you’re presented with the following screen...