I want to introduce you to a technique that you can use to help nail your New Year’s resolutions this year. It’s one I actually use every day to help me focus on my own work…

Designing gamification can be tricky! Especially if you’re just getting started with it. So here are 5 tips that I wish I knew when I was first getting started with gamification design…

I recently got the chance to have a think about the future of gamification for the annual Growth Engineering Report. Here’s what I think the future of gamification holds for us…

What is it about Wordle that has led to its immense popularity and success? And how can we apply the same thinking to our own services and products? Let’s find out…

A simple method for adding a streak to your digital product

Get started with streaks - a popular software design pattern that encourages habit-formation.

Apple’s annual Worldwide Developer’s Conference (WWDC) was held last week.

There are always some exciting new features announced and I wanted to share one that I believe is a great example of an engaging design, that we can learn a few things from.

I live in Brisbane, Australia and over the last few years I’ve noticed an increasing number of unusual, digital signs appearing that ask drivers to slow for Sam. But who is Sam? Why do they want me to slow down? Turns out it’s a playful and effective tool for behaviour change…

When it comes to gamification, points, badges and leaderboards are totally overrated. Focusing on creating challenge is more interesting, because if we think about games and sport, challenge is a defining feature of them.

Believe it or not, a big part of my job is often telling people that they shouldn’t use gamification. But you might ask… Zac! Isn’t gamification what you do for a living?