As I stared at the loading screen for Pokémon Go for the third time this morning I started to question myself... why am I still playing this game? It's incredibly buggy, there's not that much to it, yet I'm still finding myself opening it to look for Pokémon.
I'm sure you've heard of Pokémon Go given the insane popularity of it. It's a location-based game for your smartphone where you walk around in the real world and try to catch virtual monsters to add to your collection.
t's taken the world by storm, and for very good reasons, Niantic, the team behind the game, have made some very clever gameplay design decisions that keep people coming back for more. Let's teardown this app and look at the design in more detail.