Hi, I’m Zac 👋

I’m a designer, educator and speaker who is passionate about the power of play. I also have one of the world’s first PhDs in gamification design.

I love helping people design engaging experiences using gamification and behaviour design techniques. I’m also a Make It Toolkit Certified Instructor.

If you’re new to gamification and want to get up to speed quickly and easily, grab a copy of my free book below. 👇

I also run a regular, realtime behaviour change and gamification design class for product & UX designers where I guide you through a complete engagement review of your product. It’s super useful, insightful and fun.

If you have any questions, don’t hesitate to get in touch!

👨‍🏫 Online Cohort Class

Work side-by-side with me to make your digital product more engaging.

Join a small cohort class of awesome people and apply gamification and behaviour design techniques directly to your digital product to improve engagement.

Register your interest to be the first to find out about the next class.

đź“– Free Book

Latest Articles

Featured
Stick to your New Year’s Resolutions with The Pomodoro Technique
Stick to your New Year’s Resolutions with The Pomodoro Technique

I want to introduce you to a technique that you can use to help nail your New Year’s resolutions this year. It’s one I actually use every day to help me focus on my own work…

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5 things I wish I knew when I got started with gamification
5 things I wish I knew when I got started with gamification

Designing gamification can be tricky! Especially if you’re just getting started with it. So here are 5 tips that I wish I knew when I was first getting started with gamification design…

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Gamification now and the in the future
Gamification now and the in the future

I recently got the chance to have a think about the future of gamification for the annual Growth Engineering Report. Here’s what I think the future of gamification holds for us…

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The secret to Wordle’s success is… emojis? 🤯
The secret to Wordle’s success is… emojis? 🤯

What is it about Wordle that has led to its immense popularity and success? And how can we apply the same thinking to our own services and products? Let’s find out…

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